Albert Cheng - Publishing Career

Publishing Career

In 1981, Cheng left the aviation industry and became an independent market consultant. In 1983, Cheng was invited by the chairman of Sing Tao Holdings, Sally Aw Sian, to return to Hong Kong and lead the Group’s advertising, marketing and business development. He left the company in 1985.

After consulting for a Sino-Canadian joint venture on the tender for a Light Rail Transit system project, Cheng established Capital Communications Corporation in 1986. The company founded Capital magazine and introduced into Hong Kong Chinese editions of publications such as Playboy and Forbes. The launch of the first edition of Playboy, whose cover girl was Miss Hong Kong Olivia Cheng, and of Olivia Cheng’s Photo Album caused a furor in society. Capital magazine, introduced after the 1987 stock market crash, was the most successful business/financial magazine in Hong Kong and introduced the rich and family listing in Hong Kong.

In 1991, Capital Communications Corporation was acquired by Paramount Publishing Group, of which Cheng became CEO, a position he held until 1994.

In 1999, Cheng took advantage of the dot-com bubble to set up 36.com Holdings Ltd, which was listed on the Growth Enterprise Market in 2000. 36.com was initially a website but it later launched Cup magazine, initially as a weekly but now published monthly. Cheng is still the publisher emeritus of Cup magazine.

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