Modern Uses
Michel Roger Lafosse who claims the Scottish throne, has styled himself as "HRH Prince Michael James Alexander Stewart, 7th Count of Albany" since 1978.
Runrig recorded a song called Alba on their album, The Cutter And The Clan.
In the mid-1990s, the Celtic League started a campaign to have the word "Alba" on the Scottish football and rugby tops. Since 2005, the SFA have supported the use of Scots Gaelic by adding Alba on the back of the official team strip. However, the SRU is still being lobbied to have "Alba" on the national rugby strip.
In 2007 the then Scottish Executive re-branded itself as "The Scottish Government" and started to use a bilingual logo with the Gaelic name Riaghaltas na h-Alba. However, the Gaelic version from the outset had always been Riaghaltas na h-Alba. The Scottish Parliament, likewise, uses the Gaelic name Pàrlamaid na h-Alba.
A satellite television channel aimed at the Scottish Gaelic community, BBC Alba, was launched in September 2008 and is a joint venture between MG Alba and the BBC.
A new welcome sign on the historic A7 route into Scotland was erected in 2009, with the text Fàilte gu Alba.
Phrases such as Alba gu bràth may be used as a catch-phrase or rallying cry. It was used in the movie Braveheart as William Wallace encouraged the troops at the Battle of Stirling Bridge.
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