Philosophy
Al Jazeera English has stated objectives of emphasizing news from the developing world, of "reversing the North to South flow of information" and of "setting the news agenda" (also the channel's slogan). Some observers, including media scholar Adel Iskandar, have commented that this focus can be seen, in the eyes of Western viewers, as casting Al Jazeera English as a global "alternative" news network, though the entire Al Jazeera brand has been heavily mainstreamed in many parts of the world. Other Al Jazeera English slogans and catchphrases include: "All the News | All the Time", "Fearless Journalism" and "If it's newsworthy, it gets on air, whether it's Bush or Bin Laden". Al Jazeera's Code of Ethics mirrors some of these statements. Award winning Creative teams shaped the English brand identity, the on-air studios and its " | " promotional positioning, led by Director of Creative, Morgan Almeida, "to extend the Arabic heritage in a language familiar to diverse global audiences".
Read more about this topic: Al Jazeera English
Famous quotes containing the word philosophy:
“The fact is, mental philosophy is very like Poverty, which, you know, begins at home; and indeed, when it goes abroad, it is poverty itself.”
—Henry David Thoreau (1817–1862)
“The purpose of a work of fiction is to appeal to the lingering after-effects in the reader’s mind as differing from, say, the purpose of oratory or philosophy which respectively leave people in a fighting or thoughtful mood.”
—F. Scott Fitzgerald (1896–1940)
“Methinks it would be some advantage to philosophy if men were named merely in the gross, as they are known. It would be necessary only to know the genus and perhaps the race or variety, to know the individual. We are not prepared to believe that every private soldier in a Roman army had a name of his own,—because we have not supposed that he had a character of his own.”
—Henry David Thoreau (1817–1862)