In Popular Culture
The chewing gum was featured in Tom Clancy's Splinter Cell: Chaos Theory several times, with Sam Fisher, the game's main protagonist, eating from a clearly displayed pack in the first mission cutscene, and clearly visible next to a radio in another cutscene, suggesting that Fisher may be a fan of the gum. A blimp marketing the gum was also seen in a third cutscene in the game featuring the gum's logo.
Wrigley's Airwaves announced in March 2009 that it is to sponsor leading British Touring Car Championship team Motorbase Performance, running under the name Airwaves BMW. They are also the title sponsors of the Airwaves Plymouth Raiders, a professional basketball team, located in the company's base city of Plymouth, who compete in the British Basketball League. Late in 2008, Airwaves became the official chewing gum of the FIA World Rally Championship.
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Read more about this topic: Airwaves (gum)
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