New Corporate Livery
In October 2011, after nearly 25 years in the traditional red, white and green local colours with two fairy terns (the Seychelles national bird), Air Seychelles painted its first Boeing 767-300ER aircraft in the company's new colours. The new livery formed part of a new and recently launched corporate branding of the national airline where vibrant and tropical colours have been used to blend in with the natural beauty and environment of the Seychelles. This is also seen as our contribution to promote these islands as a long-haul tourism destination. The colours used on the tail end are commonly associated with the Seychelles blue, green, red and white. These striking colours with the abstracted images of the birds and leaves are aimed at evoking the Seychelles’ Creole spirit and blend in with the airline’s tagline – “ Flying the Creole Spirit ”.
Launched to major tour operators, travel agents and representatives at Top Resa in Paris in September 2011, the new livery also promotes the magnificent ecosystem that Seychelles boasts and to signal Air Seychelles support for a greener Seychelles and a greener Earth. The new logo, which is in the form of a fluid organic shape like that of a leaf, is painted on either side of fuselage with a more modern image of the trademark pair of Fairy Terns embedded on. The wordings “air” is in a lighter blue to signify the sky, while “Seychelles” in a darker blue to signify the ocean that appears at the centre of either fuselage sides.
Read more about this topic: Air Seychelles
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