Air India Air Transport Services - Branding

Branding

Air India football club

Air India FC is an Indian professional football club founded in 1952, based in Mumbai, which currently plays in the I-League. They are sponsored by the airline and have enjoyed some success in the Mumbai Football League. Founded in 1952, Air India Football Club is one of the oldest institutional sides in the country. Though never considered as frontrunners in the I-League, the Mumbai based club has often proved to be a thorn in the flesh for many top sides. They used to play in NFL 2nd Division and got promoted to Premier Division where they have maintained their position there till now. Generally a low budget side, Air India’s best finish in the National Football League (now I-League) came in the 1997-1998 season when they were placed sixth in the table and their coach Bimal Ghosh received the Best coach award. Former India international players Godfrey Pereira and Anthony Fernandez are the coach and assistant coach of the team. Four times champions in the local league in Mumbai, Air India are best known for nurturing youngsters into big time players. Many of these boys have played with distinction for bigger teams in the later years. In February 2013, Hockey India derecognised Air India as its associate member with immediate effect due to non-payment of membership fee. NDTV reported that despite repeated reminders Air India has not paid its annual membership fee since 2010-2011.

Air India cricket teams

Air India sponsors two cricket teams, namely Air India Blue and Air India Red. Both teams have constantly participated in the BCCI Corporate Trophy, with Air India Red being the most successful, and the inaugural winner, with Air India blue being the runner-up. Air India Blue were also the losing semi-finalists of the tournament in 2010, while they won the tournament in 2011 beating State Bank of Hyderabad by just 1 wicket in the finals.

Air India Air Transport Services

Air India Air Transport Services Limited (AIATSL) is a Public Sector Undertaking of the Government of India. AIATSL is a subsidiary of Air India and is headquartered in Mumbai, India. The company provides ground handling services (cargo, passenger, baggage) at various airports in India. The Chief Operating Officer (COO) of the company was Captain Gustav Baldauf. Captain Gustav Baldauf resigned as COO of AIATSL during February 2011 citing his remarks against the government of India. The Company has authorised Share Capital of Rs.500 crores divided into 42,56,36,820 Equity Shares of Rs.10/- and 74,36,318 Redeemable Prefrerence Shares of Rs.100/- each and present paid-up capital comprises 15,38,36,427 fully paid equity shares of Rs.10/- each amounting to Rs.153.84 Crores. Air India Air Transport Services reportedly employs all the staff on Contract basis.

Air India Charters Limited

Air India Charters Limited (AICL) is another Public Sector Undertaking of the Government of India. Headquartered in Mumbai, India, this subsidiary of Air India operates low cost carrier Air India Express from India to the Gulf and Southeast Asia. AICL operates flights from airports in Kerala, Punjab and Mangalore to Dubai, Abu Dhabi, Al Ain, Muscat and Salalah in the Middle East and Singapore in the east. AICL has charters flying throughout India. It works with other charter companies including Vibha Lifesavers for air ambulance and Hi Flying aviation for its general charters in India.