After Shock (liqueur)

After Shock (liqueur)

After Shock is a liqueur drink produced in Canada by Jim Beam Brands and distributed by Munson Shaw Co. of Deerfield, Illinois. It has a thick, syrupy consistency and is available in four varieties and one limited edition. The drink was first marketed in 1997, and aimed primarily at more experienced drinkers. All varieties of After Shock originally contained 40% alcohol by volume (80 proof), however in 2009 this was lowered to 30% and the Green "Thermal Bite" variant was discontinued.

There is a regular myth that the drink crystallizes in your stomach until the next morning. The crystals were then said to liquidate during the morning, releasing a second wave of alcohol into the blood stream. These lies were originally developed in the UK.