Affect Control Theory

In control theory (sociology) affect control theory proposes that individuals maintain affective meanings through their actions and interpretations of events. The activity of social institutions occurs through maintenance of culturally based affective meanings.

Read more about Affect Control Theory:  Affective Meaning, Impression Formation, Action, Emotions, Interpretations, Applications

Famous quotes containing the words affect, control and/or theory:

    We easily forgive our friends those faults that do no affect us ourselves.
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    No theory is good unless it permits, not rest, but the greatest work. No theory is good except on condition that one use it to go on beyond.
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