Affect Control Theory

In control theory (sociology) affect control theory proposes that individuals maintain affective meanings through their actions and interpretations of events. The activity of social institutions occurs through maintenance of culturally based affective meanings.

Read more about Affect Control Theory:  Affective Meaning, Impression Formation, Action, Emotions, Interpretations, Applications

Famous quotes containing the words affect, control and/or theory:

    If we dreamed the same thing every night, it would affect us much as the objects we see every day. And if a common workman were sure to dream every night for twelve hours that he was a king, I believe he would be almost as happy as a king who should dream every night for twelve hours on end that he was a common workman.
    Blaise Pascal (1623–1662)

    Could it not be that just at the moment masculinity has brought us to the brink of nuclear destruction or ecological suicide, women are beginning to rise in response to the Mother’s call to save her planet and create instead the next stage of evolution? Can our revolution mean anything else than the reversion of social and economic control to Her representatives among Womankind, and the resumption of Her worship on the face of the Earth? Do we dare demand less?
    Jane Alpert (b. 1947)

    We commonly say that the rich man can speak the truth, can afford honesty, can afford independence of opinion and action;—and that is the theory of nobility. But it is the rich man in a true sense, that is to say, not the man of large income and large expenditure, but solely the man whose outlay is less than his income and is steadily kept so.
    Ralph Waldo Emerson (1803–1882)