Affect Control Theory

In control theory (sociology) affect control theory proposes that individuals maintain affective meanings through their actions and interpretations of events. The activity of social institutions occurs through maintenance of culturally based affective meanings.

Read more about Affect Control Theory:  Affective Meaning, Impression Formation, Action, Emotions, Interpretations, Applications

Famous quotes containing the words affect, control and/or theory:

    “If we dreamed the same thing every night, it would affect us much as the objects we see every day. And if a common workman were sure to dream every night for twelve hours that he was a king, I believe he would be almost as happy as a king who should dream every night for twelve hours on end that he was a common workman.”
    —Blaise Pascal (1623–1662)

    “The general fact is that the most effective way of utilizing human energy is through an organized rivalry, which by specialization and social control is, at the same time, organized co-operation.”
    —Charles Horton Cooley (1864–1929)

    “Freud was a hero. He descended to the “Underworld” and met there stark terrors. He carried with him his theory as a Medusa’s head which turned these terrors to stone.”
    —R.D. (Ronald David)