In control theory (sociology) affect control theory proposes that individuals maintain affective meanings through their actions and interpretations of events. The activity of social institutions occurs through maintenance of culturally based affective meanings.
Read more about Affect Control Theory: Affective Meaning, Impression Formation, Action, Emotions, Interpretations, Applications
Famous quotes containing the words affect, control and/or theory:
“Men of all professions affect such an air and appearance as to seem to be what they wish to be believed to be—so that one might say the whole world is made up of nothing but appearances.”
—François, Duc De La Rochefoucauld (1613–1680)
“The basic tool for the manipulation of reality is the manipulation of words. If you can control the meaning of words, you can control the people who must use the words.”
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