In control theory (sociology) affect control theory proposes that individuals maintain affective meanings through their actions and interpretations of events. The activity of social institutions occurs through maintenance of culturally based affective meanings.
Read more about Affect Control Theory: Affective Meaning, Impression Formation, Action, Emotions, Interpretations, Applications
Famous quotes containing the words affect, control and/or theory:
“Men of all professions affect such an air and appearance as to seem to be what they wish to be believed to beso that one might say the whole world is made up of nothing but appearances.”
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