Affect Control Theory

In control theory (sociology) affect control theory proposes that individuals maintain affective meanings through their actions and interpretations of events. The activity of social institutions occurs through maintenance of culturally based affective meanings.

Read more about Affect Control Theory:  Affective Meaning, Impression Formation, Action, Emotions, Interpretations, Applications

Famous quotes containing the words affect, control and/or theory:

    If we dreamed the same thing every night, it would affect us much as the objects we see every day. And if a common workman were sure to dream every night for twelve hours that he was a king, I believe he would be almost as happy as a king who should dream every night for twelve hours on end that he was a common workman.
    Blaise Pascal (1623–1662)

    I candidly confess that I have ever looked on Cuba as the most interesting addition which could ever be made to our system of States. The control which, with Florida, this island would give us over the Gulf of Mexico, and the countries and isthmus bordering on it, as well as all those whose waters flow into it, would fill up the measure of our political well-being.
    Thomas Jefferson (1743–1826)

    Could Shakespeare give a theory of Shakespeare?
    Ralph Waldo Emerson (1803–1882)