In control theory (sociology) affect control theory proposes that individuals maintain affective meanings through their actions and interpretations of events. The activity of social institutions occurs through maintenance of culturally based affective meanings.
Read more about Affect Control Theory: Affective Meaning, Impression Formation, Action, Emotions, Interpretations, Applications
Famous quotes containing the words affect, control and/or theory:
“I love the people,
But do not like to stage me to their eyes;
Though it do well, I do not relish well
Their loud applause and aves vehement;
Nor do I think the man of safe discretion
That does affect it.”
—William Shakespeare (1564–1616)
“The basic tool for the manipulation of reality is the manipulation of words. If you can control the meaning of words, you can control the people who must use the words.”
—Philip K. Dick (1928–1982)
“[Anarchism] is the philosophy of the sovereignty of the individual. It is the theory of social harmony. It is the great, surging, living truth that is reconstructing the world, and that will usher in the Dawn.”
—Emma Goldman (1869–1940)