Affect Control Theory

In control theory (sociology) affect control theory proposes that individuals maintain affective meanings through their actions and interpretations of events. The activity of social institutions occurs through maintenance of culturally based affective meanings.

Read more about Affect Control Theory:  Affective Meaning, Impression Formation, Action, Emotions, Interpretations, Applications

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    William Shakespeare (1564–1616)

    Culture means control over nature.
    Johan Huizinga (1872–1945)

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