History
The process of manufacture was patented in 1935 by Rowntree's. Registration of the trademark and manufacture to market started soon after.
In 1935, Rowntree's launched Aero into the UK, followed by the mint variation in the 1970s. Wrapping was brown (green in the mint version) and displayed the "Rowntree's" script logo and the large word "AERO", along with the slogan "Hold on tight or I'll fly away!" below the "AERO" name. The words "Aerated Milk Chocolate" ("Aerated Milk-Mint Chocolate" for the mint version) were seen multiple times in the word "AERO." In the 1970s, an advertisement was aired in which kids flying a kite thought the kite was an Aero bar. Then, brown and white bubbles would fly out of the imaginary bar to form the Aero wrapper. In 1988, Rowntree Mackintosh (as it then was, having merged with Mackintosh's in the 1960s) was losing money and was sold to Swiss company Nestlé, who was already famous for its own Nesquik flavoured milkshakes and Milkybar white chocolate bars. Nestle continue to manufacture many former Rowntree bars and products, and until 1993 several chocolate products continued to use the Rowntree/Rowntree Mackintosh brand name. Since then only the sugar confectionaerry bears the old Rowntree name (Fruit Pastilles, Fruit Gums, and so on).
Read more about this topic: Aero (chocolate)
Famous quotes containing the word history:
“In history the great moment is, when the savage is just ceasing to be a savage, with all his hairy Pelasgic strength directed on his opening sense of beauty;—and you have Pericles and Phidias,—and not yet passed over into the Corinthian civility. Everything good in nature and in the world is in that moment of transition, when the swarthy juices still flow plentifully from nature, but their astrigency or acridity is got out by ethics and humanity.”
—Ralph Waldo Emerson (1803–1882)
“The history of reform is always identical; it is the comparison of the idea with the fact. Our modes of living are not agreeable to our imagination. We suspect they are unworthy. We arraign our daily employments.”
—Ralph Waldo Emerson (1803–1882)
“A great proportion of the inhabitants of the Cape are always thus abroad about their teaming on some ocean highway or other, and the history of one of their ordinary trips would cast the Argonautic expedition into the shade.”
—Henry David Thoreau (1817–1862)