Advertising Research

Advertising research is a specialized form of marketing research conducted to improve the efficiency of advertising.

Read more about Advertising Research:  History, Types of Advertising Research, Terminology

Famous quotes containing the words advertising and/or research:

    Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
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    Our science has become terrible, our research dangerous, our findings deadly. We physicists have to make peace with reality. Reality is not as strong as we are. We will ruin reality.
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