Development
The idea of advertising pillars came about in order to combat rampant advertising and graffiti. Ernst Litfaß suggested that pillars should be built all over the city. People could then place their advertisements on these pillars. On December 5, 1854, after years of proceedings, the Berlin's chief of police, Karl Ludwig von Hinkeldey authorized Litfaß' „Annoncier-Säulen“. He had exclusive rights to the building of these columns until 1865.
Read more about this topic: Advertising Column
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