Advertising Column
Advertising columns or morris columns (French: Colonne Morris, German: Litfaßsäule) are cylindrical outdoor sidewalk structures with a characteristic style that are used for advertising and other purposes. They are common in the city of Berlin, Germany, where the first 100 columns were installed in 1855. Advertising columns were invented by the German printer Ernst Litfaß in 1854. Therefore it is known as Litfaßsäule (Litfaß column) in Germany, and can be found all over the country there.
In France, the columns are named Morris after Gabriel Morris, a printer, who held the concession for advertising in 1868. They were originally built by La Société Fermière des Colonnes Morris. Today, they are mostly built and maintained today by the JCDecaux company, which purchased the original company in 1986.
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Famous quotes containing the words advertising and/or column:
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)
“Resorts advertised for waitresses, specifying that they “must appear in short clothes or no engagement.” Below a Gospel Guide column headed, “Where our Local Divines Will Hang Out Tomorrow,” was an account of spirited gun play at the Bon Ton. In Jeff Winney’s California Concert Hall, patrons “bucked the tiger” under the watchful eye of Kitty Crawhurst, popular “lady” gambler.”
—Administration in the State of Colo, U.S. public relief program (1935-1943)