Acne Studios

Acne Studios is part of the creative collective Acne (Ambition to Create Novel Expression) which was founded in Stockholm, Sweden, in 1996. In 1997 co-founder Jonny Johansson created one hundred pairs of jeans in raw denim with red stitching and gave them away to friends and family in Stockholm. This became the foundation of the clothing branch of Acne, now known as Acne Studios. Acne Studios designs, markets, and distributes fashion apparel and jeans worldwide.