Accountable Marketing
Marketing accountability is a term that signifies management with data that is understandable to the management of the enterprise. Other names that have been given to this process include "Marketing Performance Measurement", "Marketing Performance Management", "Marketing ROI", "ROMI", and "Accountable Marketing".
Read more about Accountable Marketing: Overview, Methodology
Famous quotes containing the word accountable:
“I sometimes wonder whether, in the still, sleepless hours of the night, the consciences of ... professional gossips do not stalk them. I myself believe in a final reckoning, when we shall be held accountable for our misdeeds. Do they? If so, they have cause to worry over many scoops that brought them a day’s dubious laurels and perhaps destroyed someone’s peace forever.”
—Mary Pickford (1893–1979)