Types of Accent Reduction
Two distinct types of accent reduction coaching are available: the type of coaching targeted at telemarketers generally focuses on helping people to say scripted speech with a more "native-like" accent, while the type of coaching typically offered to business people is usually geared towards assisting people to minimize miscommunication in spontaneous, conversational speech. The reason that this distinction is important is that while it is sometimes possible for adults to say limited pre-rehearsed phrases with little or no accent, most experts agree that adults cannot learn to speak with no foreign accent in live, everyday speech (see Pennycook, 1999, ). Therefore, a person who receives coaching targeted at scripted situations will sometimes achieve very good results when reading from a script, but will not usually improve in real, everyday speech. On the other hand, a person who receives training targeted at everyday speaking situations will experience a reduction in miscommunications in live, speaking situations. When choosing an accent coach, it is important to pick a coach who understands the type of coaching needed.
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