Sponsorship
Absa sponsors a range of activities in the arts and sports sectors. It is known for its great support in arts festival like Aardklop, Absa Klein Karoo Nasionale Kunstefees (KKNK), and the biggest design industry event, Design Indaba. The bank also sponsors various theatre productions, the TV game show Noot vir Noot, and hosts South Africa’s longest running national arts competition, L’Atelier. The top two artists at L’Atelier are given the opportunity to study at the prestigious art school, Cité Internationale Des Arts in Paris.
In terms of sports development, Absa in association with Barclays has created a high-tech sports facility for the community of Gansbaai in the Western Cape. The centre offers professional coaching in soccer, netball, basketball and cricket. Absa has invested R4, 6 million in the project which will help the community of Gansbaai get their kids off the streets and give them an opportunity to engage in sports instead.
Absa also sponsors major sports teams including the national squad Bafana Bafana and the Springboks (South African rugby team); and major sporting events such as the Absa Currie Cup, Absa Premiership and the mountain bike racing event Absa Cape Epic.
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