Promotion
During the recording process of A Girl like Me, Rihanna served as the opening for Gwen Stefani during the Harajuku Lovers Tour 2005 in Japan to promote her debut album. While performing on the tour, she performed some of the songs from the album. Before the release of the album, Rihanna was given substantial promotional support from MTV, which highlighted "SOS" on Total Request Live, when she premiered the music video on March 23, 2006. She performed the album's lead single "SOS" on The Ellen DeGeneres Show February 20, 2006 and at the 2006 MuchMusic Video Awards on June 18, 2006. She then took part in advertising Nike and J.C. Penney by shooting a promotional music video for the album's lead single supported by Nike. The album was released through Def Jam Recordings as a physical CD and as a digital download on April 25, 2006 in North America. On the day of the album's release date, she made a guest appearance on MTV's Total Request Live to promote the album.
The album was released eight months after Music of the Sun was released. According to her; "We just felt like it was time. It made no sense waiting...you should never put time on music. You should never say, "Okay, Music of the Sun has to be out at least a year and a half before we start with--" No. That's what's great about the music business. When you feel it's time, you just go for it. And we felt like it was time to come up with a new album." The album's lead single was included on the soundtrack of the film Bring It On: All or Nothing as well as Rihanna making a cameo in the film as herself; her debut single, "Pon de Replay," was also included in the soundtrack.
Rihanna performed the album's second single, "Unfaithful", on Sunrise. On AOL Music, she recorded her first Sessions@AOL broadcast with her, among other content exclusive to AOL members. An expanded double-disc deluxe edition of the album was re-released in Germany titled A Girl like Me: Deluxe Edition on November 17, 2006. Aside from the original track listing, the new edition features a bonus CD containing leftover tracks from A Girl like Me and Music of the Sun. There is also an enhanced CD featuring two of her music videos. In order to promote further the album, Rihanna embarked on the Rock Tha Block Tour and then toured with Pussycat Dolls on the PCD World Tour from November 2006 to February 2007 in the United Kingdom. She also recorded songs for advertising the Happy fragrance by Clinique and deodorant Secret of the company P&G.
Read more about this topic: A Girl Like Me (Rihanna Album)
Famous quotes containing the word promotion:
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)