Marketing and Promotion
Wilco began touring in support of Ghost even before the album had been released. Multi-instrumentalist Leroy Bach left the band after the recording sessions to join a theater production, so Wilco added jazz rock guitarist Nels Cline and multi-instrumentalist Pat Sansone to replace him. Sansone had been playing with The Autumn Defense, a side project led by bassist John Stirratt. However, the tour to support the album had to be abridged. In May 2004, Tweedy checked himself into a rehabilitation clinic in Chicago, Illinois due to chronic migraine headaches, anxiety attacks, and clinical depression. In the process of treating the ailments, Tweedy became addicted to prescription painkillers. His rehab led to the cancellation of the European stage of the tour and a delay in the album's release date. Intended for release on June 8, 2004, the album was officially released on June 22, 2004.
The band also webcast the album in its entirety on the Internet in a promotion with Apple Computer. Nonesuch was willing to allow the MPEG-4 broadcast due to the success of a similar broadcast in the promotion of Yankee Hotel Foxtrot. Additionally, Wilco offered a free EP to purchasers of the album. The EP featured two outtakes from the album—"Panthers" and "Kicking Television"—and live versions of "At Least That's What You Said", "The Late Greats", and "Handshake Drugs". The EP was later packaged with the album and sold as a "deluxe version".
Read more about this topic: A Ghost Is Born
Famous quotes containing the word promotion:
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)