Branding, Promotion and Cultural References
The A-League logo, designed by Coast Design Sydney, is a three-dimensional sphere. The two-toned ochre colours represent the sun, earth and desert while the 'glow' emanating from the centre of the logo depicts the playing season's spring and summer time span. The eight 'A' figures that make up the ball shape represent the eight foundation clubs.
The A-League has been promoted using a number of different advertising slogans and strategies since its inception. At the start of the inaugural season, an A$3 million dollar advertising campaign was launched, with the television and film advertisements produced by Ridley Scott's production company. The theme for the campaign was: "Football, but not as you know it". A new television advertisement was created for the start of the 2007–08 season, which debuted on Foxtel's program Total Football. It was filmed at Bob Jane Stadium in Melbourne. Other campaigns include the "90 minutes, 90 emotions". which was used for two seasons from 2007–09 and was accompanied by the music track "My People" from Australian act The Presets.
The A-League has been featured in the FIFA series by EA SPORTS since the 2008 edition of the game, as well as the Football Manager series by SI Games and the Championship Manager series by Beautiful Game Studios.
In 2008, 2009 and 2010 a Fox reality show, Football Superstar, offered as a prize a contract with an A-League club. The clubs that have participated so far are Sydney FC, Melbourne Victory and Brisbane Roar.
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Famous quotes containing the words promotion and/or cultural:
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)
“Barbarisation may be defined as a cultural process whereby an attained condition of high value is gradually overrun and superseded by elements of lower quality.”
—Johan Huizinga (1872–1945)