Formula
7 Up has been reformulated several times since its launch in 1929. In 2006, the version of the product sold in the U.S. was re-formulated so that it could be marketed as being "100% Natural". This was achieved by eliminating the chelating-agent calcium disodium EDTA, and replacing sodium citrate with potassium citrate in order to reduce the beverage's sodium content. This re-formulation contains no fruit juice and is sweetened with high-fructose corn syrup (HFCS). The manufacturing process used in the production of HFCS has led some public health and advocacy groups to challenge the ad campaign's "natural" claims. In 2007, after the Center for Science in the Public Interest threatened to sue 7 Up, it was announced that 7 Up would stop being marketed as "100% natural". Instead, It is now promoted as having "100% Natural Flavors". The controversy does not extend to other countries, such as the United Kingdom, where the high fructose corn syrup is not generally used in foods, including 7 Up. 7 Up is a common folk remedy, for example relieving stomach aches. In 2011, 7 Up began test-marketing a formula, called 7 Up Retro, using sugar rather than HFCS. Container labels sport the caption, "Made With Real Sugar".
There exists a myth that the 7 Up name comes from the "fact" of the drink having a pH over 7. That would make it neutral or alkaline on the scale; however, this is not the case, as the 7 Up pH is close to 3.79, similar to other drinks of the type. The real origin of the name is unclear, though Britvic claims that the name comes from the seven main ingredients in the drink.
Read more about this topic: 7 Up
Famous quotes containing the word formula:
“But suppose, asks the student of the professor, we follow all your structural rules for writing, what about that “something else” that brings the book alive? What is the formula for that? The formula for that is not included in the curriculum.”
—Fannie Hurst (1889–1968)
“So, if we must give a general formula applicable to all kinds of soul, we must describe it as the first actuality [entelechy] of a natural organized body.”
—Aristotle (384–323 B.C.)
“In the most desirable conditions, the child learns to manage anxiety by being exposed to just the right amounts of it, not much more and not much less. This optimal amount of anxiety varies with the child’s age and temperament. It may also vary with cultural values.... There is no mathematical formula for calculating exact amounts of optimal anxiety. This is why child rearing is an art and not a science.”
—Alicia F. Lieberman (20th century)