Distribution
While 4AD didn't handle any distribution outside the United Kingdom for many years, it had many willing distributors in many countries: Columbia Music Entertainment distributed much of the label in Japan, while Polygram subsidiary Vertigo Records released many of the label's records in Canada. The United States had always been a tough market for 4AD, even though their records sold well there as imports. Only a few of the label's acts had deals to license their recordings in the USA, among various labels.
In 1992, Ivo signed a five-year distribution deal with Warner Bros. Records so that nearly all 4AD releases would see release in the United States. While this seemed to be a simple licensing deal, in reality executives from Warner Bros. took a lot of control during this period, as 4AD shifted focus to the US market, signing more American bands. While still president, it is clear that Ivo ceded some control during this period, and once the deal ended, he offered to sell the label back to Beggars Banquet.
The deal with Beggars was completed by early 1999, and since then it has owned 4AD and its distribution worldwide. This led to many negotiations for the label's back catalogue, like getting back US distribution rights for the Pixies, Cocteau Twins, and The Breeders.
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Famous quotes containing the word distribution:
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