40oz. To Freedom - Background

Background

Early in their career, Sublime had developed a large following in California. After concentrating on playing live shows, the band released 40oz. to Freedom in 1992 under Nowell's label, Skunk Records. The record established Sublime's blend of reggae, punk, surf rock, and hip hop, helping to further strengthen the group's growing California following. Initially being sold exclusively at their live shows, the album became widely known in the greater Los Angeles area after rock radio station KROQ-FM began playing the song, "Date Rape". In June 1994, Sublime was signed to the MCA Records subsidiary Gasoline Alley by Jon Phillips, who subsequently became Sublime's manager.

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