Reception
The .264 Winchester Magnum main competition comes from the various 7mm cartridges such as the 7mm Remington Magnum, 7mm Weatherby Magnum, the .270 Winchester Short Magnum, .270 Weatherby Magnum, 6.5mm Remington Magnum and the .257 Weatherby Magnum cartridges in North America and the cartridges such as the 6.5x68mm in Europe. Due to the over crowded nature of the market for which the cartridge competes in, popularity has been on the wane. In particular, the 7mm Remington Magnum release in 1962 lead to the cartridge's poor reception by the shooting public. The 7mm Remington Magnum shot almost as flat as the .264 Winchester Magnum but launched a larger diameter, heavier bullet generating more energy than the .264 Winchester Magnum. Furthermore, the 7mm Remington Magnum benefited from a vast range of compatible bullets due in large part to the popularity while the .264 was somewhat of an oddity and a rather "new" caliber in North America.
Ballistically, it is almost identical to the 6.5 x 68 (also incorrectly known as the 6.5 x 68 RWS, 6.5 x 68 Schüler or the 6.5 x 68 Express Vom Hofe) and the 6.5 x 63 Messner Magnum.
The .264 Win. Mag. is an excellent, potentially accurate, very flat-shooting cartridge capable of taking any game in the lower 48 US states, and one of the most powerful of all .264 in (6.7 mm) cartridges. When loaded with 140 gr (9.1 g) bullets at a muzzle velocity of 3,100 ft/s (940 m/s) it is an adequate round for deer out to beyond 500 yards (460 m) provided that the hunter is capable of such longer shots.
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