20 Mule Team Borax - Radio and Television

Radio and Television

The Pacific Coast Borax Company sponsored Death Valley Days, a radio and television anthology dramatizing true stories of the old American West, particularly the Death Valley area. The program was created in 1930 by Ruth Woodman and broadcast on radio until 1945.

From 1952 to 1975, Death Valley Days was produced as a syndicated television series. One of Ronald Reagan's final television roles was host of Death Valley Days in 1964-65. Reagan also acted in some episodes. The show was sponsored primarily by Pacific Coast Borax Company, which later became U.S. Borax. The previous host was the "Old Ranger" (Stanley Andrews), and, after Reagan's departure for politics and eventual U.S. Presidency, hosts included Robert Taylor and Dale Robertson. Actress Rosemary DeCamp was featured for many years in product advertising for 20 Mule Team laundry products. Today, the product is endorsed by Linda Cobb, the "Queen of Clean."