Brand Awareness
By utilizing a toll-free number as its brand, a consumer can instantly recognize the product, be directed to call for a purchase, and buy a product within minutes. It was hoped that consumers would more easily remember the company's phone number, and thus be more likely to become repeat customers. This concept is also evidenced by 1-800-Flowers, as they reportedly purchased their telephone number from a company that was deeply in debt. 1800Contacts.com is also a domain name owned by the company in which a customer may order online. The combined toll-free number and matching domain is called a "Toll-Free Domain" or a "Teledotcom" and is considered one of the most valuable branding properties.
Read more about this topic: 1-800 Contacts
Famous quotes containing the words brand and/or awareness:
“The question mark is alright when it is all alone when it
is used as a brand on cattle or when it could be used
in decoration but connected with writing it is
completely entirely completely uninteresting.... A
question is a question, anybody can know that a
question is a question and so why add to it the
question mark when it is already there when the
question is already there in the writing.”
—Gertrude Stein (1874–1946)
“The toddler’s wish to please ... is a powerful aid in helping the child to develop a social awareness and, eventually, a moral conscience. The child’s love for the parent is so strong that it causes him to change his behavior: to refrain from hitting and biting, to share toys with a peer, to become toilet trained. This wish for approval is the parent’s most reliable ally in the process of socializing the child.”
—Alicia F. Lieberman (20th century)