Public Response
The ads were a hit among the Indian audience. This can be gauged from the huge fan following on social networking sites such as Facebook, Orkut and Twitter. There are more than 200 pages on ZooZoos having over 250000 fans, growing daily. The ads were also viewed by thousands of people on Youtube.
Vodafone received the first People for the Ethical Treatment of Animals (PETA) 2009 Glitterbox Award, for replacing the Pug with more humane alternatives in their ads.
RN Podar School, Santa Cruz, Mumbai is planning to develop an animated character, inspired by the ZooZoos to attract students and will be used to teach Environmental Studies (EVS) to class I students.
Vodafone 3G's Super ZooZoo which was introduced as a symbol of Vodafone 3G launch in India was bought to life using a Kinect and making it dance to Reggae.
Read more about this topic: Zoozoo
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