Advertising
Predominant advertising campaigns were used throughout its history. In the 1980s, the commercials featured Dom DeLuise. In much of the 1990s, Ziploc centered on a character named "Fingerman", an index finger with a simple-drawn face, originally promoting its "Gripper Zipper" proving how it closes.
S.C. Johnson and Son uses written, online, and televised commercial advertising for their product Ziploc. The advertisements run in: Brazil, Germany, Thailand, The United States and many other countries. Ziploc's head of marketing is Scott Heim who handles their multi-million dollar advertisement campaigns. In 2002, S.C. Johnson & Son launched its biggest campaign in history, a US$50 million-plus campaign to launch a new line of disposable tableware/storage products to be marketed under the Ziploc brand name. S.C. Johnson tends to focus their campaigns in the direction of Television commercials. In the 2002 campaign, $35 million was devoted to a TV campaign.
Read more about this topic: Ziploc
Famous quotes containing the word advertising:
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)
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—Ellen Goodman (b. 1941)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)