Zhima Jie

Zhima Jie (芝麻街) is the Chinese co-production of Sesame Street. The show was produced from 1998 to 2001, for a total run of 130 half-hour episodes. There was an unsuccessful attempt to revive it for the 2004 season, however it returned in 2010 as Zhima Jie: Da Niao Kan Shijie (Sesame Street: Big Bird Looks at the World). The program focused on teaching basic skills, such as literacy, numeracy, and an appreciation of the arts.

Prior to the co-production, Sesame Street's 12th season had been dubbed into Mandarin in 1981 and distributed through CCTV.

Read more about Zhima Jie:  Characters and New Characters, Cast, Books

Famous quotes containing the word jie:

    What do a few lies on TV matter? They can be swallowed, digested and excreted, or follow people when they doze off to sink into oblivion.
    —Zhang Jie (b. 1937)