Programmes
Zee Marathi, the premium Marathi channel in Maharashtra was launched in the year 1999. Since its' launch until 2004, the channel was popularly known as Alpha Marathi.Since its' inception, the channel has formed an integral part of a maharashtrian' s life, through its different genre of programs like daily soaps, game shows, talk shows, cookery, travel shows, news, films etc.
Zee Marathi initiated the Zee Gaurav Puraskar, Awards for excellence in the world of Marathi entertainment.
With the launch of the Marathi movie channel Zee Talkies, the number of movies shown on Zee Marathi was reduced.
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