Decision
In accordance with Time's annual process, different bureaux suggested different candidates. "You," or "the YouTube guys," was floated in November as a possible winner. Readers' opinions were canvassed online. The final decision was made by managing editor Richard Stengel.
The decision was announced in the issue of 13 December 2006. The cover of the magazine featured an iMac computer monitor with a reflective mylar pane appearing as the window of a YouTube-like video player, intended to reflect as online content the visage of whoever picks up the magazine. The time remaining indicator in the image indicates a total duration of "20:06," a visual pun connecting this ubiquitous bit of interface design to the year in which it gained ascendancy in Time's view. Stories on the new user-driven media dynamic were provided by NBC editor Brian Williams and Time magazine editors Lev Grossman and Richard Stengel. As Grossman describes, "It's about the many wresting power from the few and helping one another for nothing and how that will not only change the world, but also change the way the world changes."
Read more about this topic: You (Time Person Of The Year)
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