Background
While most earlier "person of the year" winners have been historically important individuals, some were symbolic representatives of a class of people, and a few were inanimate: the Computer ("Machine of the Year" in 1982), and "Endangered Earth" ("Planet of the Year" in 1988).
Similar media awards had already recognized the growing significance of online community and user-generated content: "you!" was ranked first in Business 2.0's list of "50 people who matter now" in July 2006; while ABC News had listed bloggers as "People of the Year" for 2004.
Read more about this topic: You (Time Person Of The Year)
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