You Only Live Once (song) - Music Video

Music Video

The initial music video for the single was directed by Samuel Bayer, who had previously helmed the "Heart in a Cage" video, and features the band performing in an enclosed room as tobacco tar fills the room, implying that the room is their lungs. Julian Casablancas commented on the video saying, "People tell us all the time we're gonna die from smoking, but you only live once." The video can be seen as a reference to The Rolling Stones' video of It's Only Rock 'n Roll (But I Like It), in which the band can be seen playing in a tent which eventually fills with bubbles. The video was set to premiere in the UK on May 24, 2006, but was delayed, due to last-minute edits, until June 21, 2006. Yahoo! premiered the video in the U.S. on June 27.

An alternate music video for the song, which was directed by Warren Fu, was premiered on the social media site imeem on May 29, 2007. It contains the very end of "Ize of the World" and it works as an homage to 2001: A Space Odyssey and as a video protest against war, hunger, and consumerism.

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