Yomiuri Giants - "Japan's Team" and Allegations of Corruption

"Japan's Team" and Allegations of Corruption

Due to the Yomiuri company's vast influence in Japan as a major media conglomerate, the Giants are successfully marketed to the Japanese people as "Japan's Team." In fact, for some years the Giants' uniforms had "Tokyo" on the jersey instead of "Yomiuri" or "Giants," seeming to imply that the Giants represent the vast metropolis and geopolitical center of Japan, even though the Yakult Swallows are also based in Tokyo and three other teams play in the Greater Tokyo Area. This bandwagon appeal has been compared with the marketability of the New York Yankees and Manchester United, except that support for the Giants nearly exceeds 50% of those polled, while in the United States and England, support is judged to be between 30 to 40 percent for the New York Yankees and Manchester United, respectively. Correspondingly, fans of other professional baseball teams in Japan are often openly derisive and contemptuous of the Giants' bandwagon marketing tactics, and an "anti-Giants" movement exists in protest of the near hegemony established by the Yomiuri Giants.

It has also long been alleged that the Giants rely on underhanded tactics to recruit the best players, involving bribes to players and amateur coaches, or using their influence on the governing council of Japanese professional baseball to pass rules that favors their recruiting efforts. This may be one explanation for the Giants' abundance of success in league play. In August 2004, Yomiuri president Tsuneo Watanabe resigned after it was revealed that the club had violated scouting rules by paying ¥2 million to pitching prospect Yasuhiro Ichiba. Ten months later, Watanabe was hired as chairman of the Yomiuri corporation. In 2012, Asahi Shimbun discovered that the Giants had violated NPB rules by secretly paying pitcher Takahiko Nomaguchi while he was still an amateur playing in Japan's corporate league.

In 2009, the Giants played the Japan national baseball team in an unofficial goodwill game before the World Baseball Classic.

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