The Yo Momma Online Network
In conjunction with Yo Momma, MTV launched YoMomma.tv, a Web 2.0 community dedicated to increasing viewer engagement with the program, and heavily promoted during Yo Momma episodes. Site users construct a profile and upload their own Yo Momma jokes (or "disses"), and attempt to boost their rankings on the site by challenging other users to "Battles," exchanges of uploaded disses between two users. Both disses and Battles are voted on by the user community.
A corollary feature is "Let's Bully," which allows users to send insults over e-mail using an avatar of the user's face superimposed over modifiable clip art. The Let's Bully feature was the subject of an article in Adweek Magazine.
Read more about this topic: Yo Momma (TV Series)
Famous quotes containing the word network:
“A culture may be conceived as a network of beliefs and purposes in which any string in the net pulls and is pulled by the others, thus perpetually changing the configuration of the whole. If the cultural element called morals takes on a new shape, we must ask what other strings have pulled it out of line. It cannot be one solitary string, nor even the strings nearby, for the network is three-dimensional at least.”
—Jacques Barzun (b. 1907)