The Yo Momma Online Network
In conjunction with Yo Momma, MTV launched YoMomma.tv, a Web 2.0 community dedicated to increasing viewer engagement with the program, and heavily promoted during Yo Momma episodes. Site users construct a profile and upload their own Yo Momma jokes (or "disses"), and attempt to boost their rankings on the site by challenging other users to "Battles," exchanges of uploaded disses between two users. Both disses and Battles are voted on by the user community.
A corollary feature is "Let's Bully," which allows users to send insults over e-mail using an avatar of the user's face superimposed over modifiable clip art. The Let's Bully feature was the subject of an article in Adweek Magazine.
Read more about this topic: Yo Momma (TV Series)
Famous quotes containing the word network:
“How have I been able to live so long outside Nature without identifying myself with it? Everything lives, moves, everything corresponds; the magnetic rays, emanating either from myself or from others, cross the limitless chain of created things unimpeded; it is a transparent network that covers the world, and its slender threads communicate themselves by degrees to the planets and stars. Captive now upon earth, I commune with the chorus of the stars who share in my joys and sorrows.”
—Gérard De Nerval (1808–1855)