Brand
From its conception, Yarona FM has identified itself with the "freshest" and newest songs, targeted towards Botswana's urban youth audience. Its tag lines have changed from "Re tswhere vibe": setswana for "we've got the vibe" and "blazing GC's most rocking tunes". When the station went national in 2008, the tag line changed to "Live the music". Yarona FM is a positive, upwardly mobile forward thinking brand that encapsulates the aspirations, style, language, lives and future of the Youth of Botswana.
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