Corporate Mission
Kandō (感動?) is a Japanese word, used by Yamaha to describe their corporate mission. Kandō in translation describes the sensation of profound excitement and gratification derived from experiencing supreme quality and performance. A reasonable English synonym is "awe-inspiring".
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Famous quotes containing the words corporate and/or mission:
“The corporate grip on opinion in the United States is one of the wonders of the Western World. No First World country has ever managed to eliminate so entirely from its media all objectivity—much less dissent.”
—Gore Vidal (b. 1925)
“The mission of men there seems to be, like so many busy demons, to drive the forest all out of the country, from every solitary beaver swamp and mountain-side, as soon as possible.”
—Henry David Thoreau (1817–1862)