History
Yahoo! Kids, originally known as Yahooligans!, was founded in March 1996 by Yahoo! to provide children with a venue to find appropriate, safe Internet content. The website is the oldest online search directory for children. The website's editors stated that Yahoo! Kids is "cool, goofy, fascinating, fun, hysterical, philosophical, surprising, sedate, silly, seismic, popular, obscure, useful, and interesting". In October 1999, The New York Times reporter Michelle Slatalla noted that Yahooligans! was a "heavily trafficked site", with 463,000 visitors accessing the website in August 1999.
In 2004, Yahoo! entered into a partnership with DIC Entertainment to establish Yahooligans! TV, which gives users access to DIC's 3,000 hours of animated children programs. DIC Entertainment president Brad Brooks stated that the partnership "offer advertisers a cross platform purchase". Yahoo! sells the ads and the revenue from the commercials is split between the two companies.
Read more about this topic: Yahoo! Kids
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