History
The XXXX brand was launched in 1924 by then Castlemaine Brewers, named after the town of Castlemaine, Victoria where the company was born in 1857. The yellow-and-red label still bears this town's name. XXXX has been brewed in the Castlemaine Perkins Milton Brewery since its introduction, and has featured an artist's sketch (later very stylised) of this brewery on the label of beer bottles and cans. In the 1950s the prominent 'XXXX' illuminated sign was erected on the brewery. "XXXX" itself refers to a traditional grading system for strong beer.
In 1992, Castlemaine Perkins was acquired by Australian beverage and food company Lion Nathan, who in turn were taken over by Japanese beverage conglomerate, Kirin, in 2009.
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