Programming
When Howard Stern was on terrestrial radio, 91X was his original San Diego affiliate.
On December 27, 2007 Chris Cantore confirmed with SDRadio that he was let go from the alternative rocker after a decade of service.
On April 1, 2008 "The 91X Morning Show" debuted after a month-long marketing campaign that centered around the question "who is Mat Diablo?". On May 7, 2010 the 91X Morning Show was canceled after 91X was purchased in a foreclosure sale.
"Music In The Morning" is hosted by Oz Medina, who previously worked as 91X's Music Director & Afternoon Host from 1987-1993.
91X's Music Director is Christy Taylor, who handles Nights on-air.
Up until January 2012, 91X carried the syndicated Loveline weeknights. No reason has been given for the change.
Until 2008, 91X aired Reggae Makossa, a program featuring reggae and roots music that now airs on Fusion Radio 102.5. The program was originally hosted by Makeda Dread and Demaja Le. Demaja Le left in 1998 to program Jazz 88.3. Makeda Dread still hosts the show in its new location. Despite the move, 91X still plays occasional reggae music, most notably daily around 4:20 pm to honor 420.
Under the rules and regulations of the Secretary of Communication and Transportation of Mexico, 91X (and other Baja California, Mexico-licensed stations) concludes its broadcast week with public affairs and other mandatory programming in the Spanish language Sunday evenings beginning at 10 p.m. Pacific time.
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Famous quotes containing the word programming:
“If there is a price to pay for the privilege of spending the early years of child rearing in the driver’s seat, it is our reluctance, our inability, to tolerate being demoted to the backseat. Spurred by our success in programming our children during the preschool years, we may find it difficult to forgo in later states the level of control that once afforded us so much satisfaction.”
—Melinda M. Marshall (20th century)