Xandria was founded in 1974 by Gaye Raymond, a San Francisco physical therapy professor, and her husband, Victoria's Secret founder Roy Raymond. Gaye Raymond’s philosophy was that people with disabilities should be able to enjoy as much of life as possible, including an active sex life. Xandria began as a catalog-based distributor of sexual aids for people with physical and developmental disabilities.
The original Xandria Collection offered mostly educational adult videos and books, as well as vibrators and sex toys that were easier to grasp and maneuver by people who had physical impairments due to an amputation or illness.
The company’s guarantee of privacy, product quality and personal satisfaction helped it develop a following among the general public, especially among those who didn’t want to be seen entering their local porn shop.
Xandria’s products have always been shipped in discreet packages that do not bear the company’s name. Customers can request a refund within 60 days if they are not satisfied with their sex toys for any reason.
Gaye and Roy Raymond sold the Xandria Collection in 1984 and the company's inventory was expanded to appeal to the general public. In addition to a catalog for people with disabilities, the company began selling condoms, erotica, dildos, lubricants, vibrating cock rings, triple crowns, penis pumps, lingerie, masturbation aids and other sex-related products. In 1999 it also began carrying explicit sex videos distributed by sister company 1st Skin.
The company's new owners also created an advisory board of health and sex experts. Members have included sex educator, activist and author Betty Dodson; journalist and author Michael Castleman, who penned the Playboy Magazine Advisor from 1991 to 1995; and clinical psychologist Louanne Cole, who now serves as resident expert for WebMD's "Sex Matters."
Xandria was initially headquartered in San Francisco. It moved to Brisbane, California in 1993 and to its current location in the Las Vegas Valley in 2005.
In 1997, the company launched Xandria.com, one of the first online stores dedicated to selling sex toys and adult videos. The site and the company itself have generated positive press from well-known publications such as Playboy, Esquire, Hustler and Men’s Fitness.
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