WZMQ - History

History

The station launched on February 2, 2003 as Fox affiliate WMQF. Prior to WMQF's launch, Fox programming was seen in the U.P. on a limited basis—either over-the-air (on WLUC-TV, which had a limited relationship with Fox in the mid-1990s, or through a translator of Green Bay's WLUK-TV) or through Charter Cable systems (which imported either WLUK or Cadillac's WFQX-TV). WMQF also had secondary affiliation with UPN, broadcasting that network's programming during off-network hours. (UPN was previously affiliated with Crystal Falls Class A station WUPT-CA, which folded after losing UPN affiliation to WMQF.) After UPN ended in 2006, WMQF adopted secondary affiliation with MyNetworkTV.

WMQF was originally owned and operated by Equity Media Holdings. Other than the transmitter, WMQF had no physical presence in the U.P. under Equity's ownership; the company central-casted 100% of WMQF's programming (as it did with its other stations) from its headquarters in Little Rock, Arkansas. In addition to network and syndicated programming, Equity would air on WMQF two programs it produced for its Retro Television Network at the time, Unreliable Sources and Closing Remarks. Throughout its history (and especially during its early days), trying to pick up WMQF over-the-air was quite challenging due to its relatively weak 500,000-watt analog signal; when it was picked up, its signal and picture quality could still tend to be sub-par. As a result, most cable providers chose to obtain WMQF's signal directly off the satellite uplink to the transmitter (it was available free-to-air on the Galaxy 18 satellite system).

On December 8, 2008, Equity Media Holdings filed for bankruptcy and would auction off all its television stations the following April. WMQF would be sold to MMMRC, LLC, a company owned by the principals of De Pere, Wisconsin-based Smet Construction Services. The sale closed the week of June 23, 2009, when the station's call sign was changed from WMQF to WZMQ. By this time, however, WMQF programming was discontinued as Equity was not able to meet the mandatory digital transition earlier in June 2009 (see Digital Television below). As a result, Fox would move its affiliation from channel 19 to WLUC-DT2 channel 6.2 in August 2009 (the move relegated Universal Sports from full-time to overnight status on channel 6.2). During the interim, Fox programming was still available on Charter Cable through its importing of WLUK-TV from Green Bay (which continued on Charter Cable throughout WMQF's existence and continues today).

Smet Construction Services would construct new facilities in De Pere, Wisconsin, from which WZMQ programming would originate. The construction was completed on or about October 15, 2009, after which Smet officially launched WZMQ, replacing the "Coming Soon" slides that were broadcast since the summer with programming from This TV and MyNetworkTV on channels 19.1 and 19.2 respectively. Antenna TV would be added to channel 19.2 January 1, 2011, with MyNetworkTV moving to channel 19.1, replacing This TV's 8pm weeknight movie broadcast.

In May 2011, WZMQ picked up the Me-TV subchannel, placing it at 19.1; its other subchannels each were renumbered accordingly, with MyNetworkTV / This TV moving to channel 19.2 and Antenna TV moving to 19.3.