Audience Demographics
WYAB's primary audience is between the ages of 45 and 64, with men making up a slight majority of the listeners. During certain dayparts, such as during the Doctor Laura Schlessinger Show, however, WYAB's audience is skewed heavily in favor of women 25-64. WYAB also broadcasts numerous sports teams, which attract a large male audience.
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“We are born at the rise of the curtain and we die with its fall, and every night in the presence of our patrons we write our new creation, and every night it is blotted out forever; and of what use is it to say to audience or to critic, “Ah, but you should have seen me last Tuesday”?”
—Michéal MacLiammóir (1899–1978)