Audience Demographics
WYAB's primary audience is between the ages of 45 and 64, with men making up a slight majority of the listeners. During certain dayparts, such as during the Doctor Laura Schlessinger Show, however, WYAB's audience is skewed heavily in favor of women 25-64. WYAB also broadcasts numerous sports teams, which attract a large male audience.
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“Popular art is normally decried as vulgar by the cultivated people of its time; then it loses favor with its original audience as a new generation grows up; then it begins to merge into the softer lighting of “quaint,” and cultivated people become interested in it, and finally it begins to take on the archaic dignity of the primitive.”
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