History of The 102.5 Frequency
The 102.5 MHz frequency was originally licensed to Zanesville, Ohio and signed on as the original home to WHIZ-FM in 1961. Under the ownership of the Southeastern Ohio Broadcasting System, Inc.'s WHIZ Media Group, WHIZ-FM programmed an adult contemporary format long identified as "Z102".
The WHIZ Media Group was granted authority to change WHIZ-FM's city of license from Zanesville to Baltimore, Ohio in the fall of 2005, and a construction permit to build a new transmitter site was granted in October 2008. On October 17, 2008, the WHIZ Media Group purchased WCVZ FM 92.7 (from which those call letters stood for the Christian Voice of Zanesville) as the new frequency for WHIZ-FM. Both WCVZ and WHIZ-FM simulcast programming as "Z102 and 92.7" until December 7, 2008, when WCVZ assumed WHIZ-FM's identity as "Z92.7," and WHIZ-FM became "Highway 102," featuring an automated country music format.
The "Highway 102" format continued on the 102.5 MHz frequency even after the station completed their relocation to Baltimore on October 1, 2008, and assumed the WCVZ call letters, while the 92.7 MHz frequency became WHIZ-FM. What was now WCVZ effectively ended any connection to the Zanesville region and consequently entered the Columbus market. As a result of this move-in as "Highway 102," the station became one of four Country music radio outlets in Columbus - WHOK-FM, WCOL-FM and WNKK being the other stations.
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