2010 Frequency Shift
The Ohio State University announced their $4.8 million purchase of the 101.1 MHz frequency from Fun With Radio, LLC - WWCD's ownership - on June 30, 2010. At the same time, Fun With Radio entered into an local marketing agreement with the WHIZ Media Group to take over programming on the 102.5 MHz frequency immediately, with a future option for purchase.
Ohio State's plans for the 101.1 MHz frequency were to switch format to a full-time classical music format as an extension of WOSU-FM, while WOSU-FM would drop all music-related programming and become an NPR news/talk station in a simulcast of sister station WOSU-AM 820. Consequently, WCVZ would become the new home for "CD101," and while the sale of the 101.1 MHz facility awaited approval from the FCC, WWCD broadcast over both the 101.1 and 102.5 MHz facilities, with the "CD101" name being slightly modified to "CD101 @ 102.5".
On December 13, 2010, the simulcast ended between WWCD and WCVZ, with the 101.1 MHz facility airing a recorded loop instructing listeners to tune to the 102.5 MHz facility. The sale of the 101.1 MHz facility to Ohio State was completed that December 14, and the classical music format—under the WOSA calls—was launched the next morning at 6:00 a.m.
As had been planned with the initial deal, the WWCD call letters were relocated to the 102.5 facility, meaning that "CD101 @ 102.5" was able to retain their original calls. It remains unclear, however, whether the station will update the anachronistic "CD101" brand to "CD102.5" to reflect the new frequency. Although the station continues to use "CD101" over the air, online and in print, terms of the sale with Ohio State University clearly dictated that WWCD must cease any and all on-air mentions of "101" or "101.1" when the deal closed on December 14.
Several days before the initial sale with WOSU-FM was announced, Fun With Radio, LLC registered the domain names CD101at1025.com and CD1025.com, which have since acted as redirectors to the current CD101.com website.
In November 2011, amid weeks of speculation that Salem Communications was negotiating to either purchase or lease the 102.5 FM frequency as a new location for the programming of WRFD, WWCD general manager Randy Malloy formed a new company, WWCD Ltd., to purchase the intellectual property of CD101 from Roger Vaughn’s Fun With Radio, LLC. Vaughn will retain a minority share of the new company, though all references to Fun With Radio would be removed from any station documents and promotion. The new ownership group immediately began negotiating a new lease agreement with Southeastern Ohio Broadcasting, owner of the frequency.
Read more about this topic: WWCD
Famous quotes containing the words frequency and/or shift:
“One is apt to be discouraged by the frequency with which Mr. Hardy has persuaded himself that a macabre subject is a poem in itself; that, if there be enough of death and the tomb in one’s theme, it needs no translation into art, the bold statement of it being sufficient.”
—Rebecca West (1892–1983)
“The frantic search of five-year-olds for friends can thus be seen to forecast the beginnings of a basic shift in the parent-child relationship, a shift which will occur gradually over many long years, and in which a child needs not only the support of child allies engaged in the same struggle but also the understanding of his parents.”
—Dorothy H. Cohen (20th century)