WTKS (AM) - History

History

In October 1929, WTOC signed on as the first broadcasting station in the Savannah area. It was an enterprise of the civic group Junior Board of Trade that was the forerunner of the Savannah Jaycees. It was later purchased by William Knight, Jr., who eventually added an FM station in 1946.

On February 14, 1954, Knight took a great financial risk and established WTOC-TV as the first television station in the Savannah area. WTOC-AM-FM had long been the area's CBS Radio affiliate, so WTOC-TV joined CBS and has been with the network ever since.

WTOC was the first station in Savannah, on 1260 kc. with 500 watts day and night, omnidirectional. Later, they increased to 1,000 watts daytime, finally settling on 5,000 watts day and 1,000 watts at night. The NARBA nation-wide frequency shift in 1941, moved them to 1290 kc. Shortly thereafter, they built their four tower array in Garden City, and increased to 5,000 watts at night (directional).

WTOC ("Welcome To Our City"), was owned for many years by the Knight family, and was always a CBS affiliate. WTOC added an FM in 1946, first at 97.3 MHz, later moving to 94.1 MHz. Following the end of significant network programming for radio (with the shift to television), WTOC became a MOR station. They were feature (both network and local) heavy, as well as having significant news programming. It was not until the mid-1970s that WTOC became much more contemporary with their programming. For a while, they were "The Love Rock", and played primarily what we'd today call adult contemporary. They used TM's "Sound Of Chicago" jingle package, which had been created for WMAQ.

Over on the FM, they dropped BPI's music format, in favor of BPI's country format, and became "Country 94".

In 1979, the Knights sold WTOC radio and television to the American Family Group from Columbus, who in turn spun the radio stations off to Bluegrass Broadcasting, out of Lexington, Kentucky. Bluegrass built a huge studio-office complex adjacent to the AM transmitter site on Alfred Street, and renamed the AM WWSA ("Working With SAvannah"), and the FM to WCHY/Y-94 ("We're Country Hits, Y'all").

In the late 1990s, this station was WCHY, the Radio Disney affiliate in Savannah, Georgia.

On March 28, 2011, the station's parent Clear Channel Communications purchased an FM translator allowing the station to be heard on 97.7 FM.