Connotation
The connotation of a word refers to the special meaning, apart from its dictionary definition, that it may convey. Connotation especially depends on the audience. The word "dog" denotes any animal from the genus canis, but it may connote friendship to one reader and terror to another. This partly depends on the reader's personal dealings with dogs, but the author can provide context to guide the reader's interpretation.
Deliberate use of connotation may involve selection of a word to convey more than its dictionary meaning, or substitution of another word that has a different shade of meaning. The many words for dogs have a spectrum of implications regarding the dog's training, obedience, or expected role, and may even make a statement about the social status of its owner ("lap dog" versus "cur"). Even synonyms have different connotations: slender, thin, skinny may each convey different images to the reader's mind. The writer should choose the connotation, positive, negative, or neutral, that supports the mood.
Writing for the learned, connotation may involve etymology or make reference to classic works. In schoolbooks, awareness of connotation can avoid attracting extraneous ideas (as when writing "Napoleon was a bigger influence than Frederick the Great on world history" provokes thoughts of Napoleon's physical stature). In encyclopedias, words should connote authority and dispassion; the writer should avoid words whose connotations suggest bias, such as pejorative words.
Read more about this topic: Writing Style, Choices
Famous quotes containing the word connotation:
“The intension of a proposition comprises whatever the proposition entails: and it includes nothing else.... The connotation or intension of a function comprises all that attribution of this predicate to anything entails as also predicable to that thing.”
—Clarence Lewis (1883–1964)
“One of the great triumphs of the nineteenth century was to limit the connotation of the word “immoral” in such a way that, for practical purposes, only those were immoral who drank too much or made too copious love. Those who indulged in any or all of the other deadly sins could look down in righteous indignation on the lascivious and the gluttonous.... In the name of all lechers and boozers I most solemnly protest against the invidious distinction made to our prejudice.”
—Aldous Huxley (1894–1963)
“When “reality” is sought for at large, it is without intellectual import; at most the term carries the connotation of an agreeable emotional state.”
—John Dewey (1859–1952)