History
Wrangler Jeans were first made by Blue Bell, who acquired the brand when they took over Casey Jones in the mid-1940s. Blue Bell employed Bernard Lichtenstein ('Rodeo Ben'), a Polish tailor from Łódź who worked closely with cowboys, to help design jeans suitable for rodeo use. This was the origin of Wrangler Jeans. The 13MWZ style, introduced in 1947 as lot number 11MWZ, is still available worldwide. In addition to this, Wrangler has since introduced several other lines that are more designated towards a specific group or demographic. Some examples of this are 20X, Riggs, and Aura.
Wrangler also has a line of music accessories targeted toward country music fans.
Wrangler also has a series of football commercials with Brett Favre playing a game of touch football in the mud.
Read more about this topic: Wrangler (jeans)
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