Research Process
To conduct its supplier research, Worldwide Brands chooses new product markets to research and then buys specialized raw contact lists of manufacturers and wholesalers from large lead generation companies like Dunn & Bradstreet and InfoUSA. They also attend wholesale trade shows across the United States and internationally. Company representatives gather thousands of supplier leads at trade shows in New York, Atlanta, Las Vegas, Hong Kong, and Shanghai.
After gathering raw data, the researchers contact every supplier lead and ask a series of questions to determine whether a supplier will be a good fit for the directory. If initial approval is given, the supplier will fill out an extensive questionnaire and answer a secondary set of questions. The researchers will verify the company's background and answers. If final approval is given, the supplier must sign an agreement guaranteeing compliance with all of Worldwide Brands' qualification standards. At this point in the process, the supplier will be added to the online directory.
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