Products
Founded as a supplier research company, Worldwide Brands' first product was 'The Drop Ship Source Directory', which listed wholesale suppliers willing to drop ship for home business and Internet merchants. In early 2004, it released a second product: 'The Light Bulk Directory' which listed wholesale suppliers willing to sell to Internet retailers in light bulk quantities. It worked with the eBay developers program to build its third product, 'The Market Research Wizard', in late 2004. This software application employed a proprietary algorithm to analyze Internet product market data in real time.
On January 1, 2007, the company combined 'The Drop Ship Source Directory', 'The Light Bulk Directory', and 'The Market Research Wizard' into one inclusive product, which it temporarily marketed as 'OneSource'. The product content was expanded to include volume wholesalers, as well as liquidation and import lots. Market confusion surrounding the company OneSource, a division of infoGROUP, and the name of the new product led Worldwide Brands to remove the label 'OneSource' from all branding associated with its product in 2008 and to reposition the product as a 'Worldwide Brands Membership'.
In 2008, Worldwide Brands launched a supplementary product, which it labeled 'Worldwide Brands' The Whole Sale'. This product is Internet-based and consists primarily of extensive educational content on the subject of ecommerce product sourcing for home business and includes permanent admittance to an online community of home business and ecommerce sellers.
The company's target market consists of small to medium sized retailers, home businesses, and online merchants who sell on popular ecommerce platforms like Yahoo!, eBay, and Amazon, as well as on independent ecommerce websites.
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