Light Bulk Wholesale
Malta discovered that using dropshippers allowed many new online retailers to start their ecommerce businesses with very little investment costs. But when they wanted to move into buying volume wholesale to increase their profits, the vast majority of wholesale suppliers required cost-prohibitive minimum orders. Malta began approaching many suppliers to request that they not only allow retailers to offer their products online, but that they also allow those online retailers to buy in small, affordable volumes of $500 or under. This type of small minimum order would allow online retailers an easy transition from using only drop shipping to buying volume wholesale. Malta coined the term 'light bulk wholesale' to describe this kind of low-minimum wholesale buying. Wholesalers who agreed to his request, he referred to as 'light bulk wholesalers'.
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